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Subject : Customer Loyalty Programs

By Misek, Marla

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Book Id: WPLBN0000674627
Format Type: PDF eBook
File Size: 161.05 KB.
Reproduction Date: 2006
Full Text

Title: Subject : Customer Loyalty Programs  
Author: Misek, Marla
Volume:
Language: English
Subject: Literature & thought, Business literature, Business.
Collections: Business Reference
Historic
Publication Date:
Publisher:

Description
Business Reference

Excerpt
Excerpt: A case with potentially far - reaching consequences to the travel industry has been filed in the U.S. District Court for the Southern District of New York. Allison Haas, a participant in the Delta SkyMiles frequent - flier program, is suing the airline on behalf of all SkyMiles members who allegedly ?had Delta SkyMiles wrongfully confiscated or taken by Delta.? This class of persons could conceivably number in the thousands. According to her complaint - Haas v. Delta Airlines (03 Civ. 0589, S.D.N.Y. 1/27/03) - SkyMiles are a valuable commodity, not merely because they entitle owners to certain benefits, but because there is an active market in SkyMiles, where people ?regularly advertise in daily newspapers throughout the United States, on a number of Internet websites, and in other media.? The SkyMiles, she claims, are then bought, sold, and bartered.

 

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