World Library  
Flag as Inappropriate
Email this Article

Song plugger

Article Id: WHEBN0007675267
Reproduction Date:

Title: Song plugger  
Author: World Heritage Encyclopedia
Language: English
Subject: Harold Leventhal, Plugger, May Greene, Art Gillham, Ciara Newell
Collection:
Publisher: World Heritage Encyclopedia
Publication
Date:
 

Song plugger

A song plugger or song demonstrator was a vocalist or piano player employed by department and music stores and song publishers in the early 20th century to promote and help sell new sheet music, which is how hits were advertised before quality recordings were widely available. Music publisher Frank Harding has been credited with innovating the sales method.[1] Typically, the pianist sat on the mezzanine level of a store and played whatever music was sent up to him by the clerk of the store selling the sheet music. Patrons could select any title, have it delivered to the song plugger, and get a preview of the tune before buying it.

Although the terms are often used interchangeably, those who worked in department and music stores were most often known as "song demonstrators", while those who worked directly for music publishers were called "song pluggers."

Musicians and composers who had worked as song pluggers included


  • Pearce, Romney Lyle. Autobiography of a Father

Bibliography

  1. ^ Tin Pan Alley
  2. ^ ComposerFan.com. "George Gershwin Biography". Retrieved 6 Jun 2013. 
  3. ^ Sisario, Ben. "Freddy Bienstock, Who Published Elvis Presley Hits, Dies at 86", The New York Times, September 24, 2009. Accessed September 26, 2009.
  4. ^ Ernest Havemann (Dec 8, 1952). "The Fine Art of the Hit Tune". LIFE Magazine 33 (23): 163. 

Notes

References

Song plugging remains an important part of the industry. Record labels and managers will actively search for songs that their artist can record, release and perform, especially those who don't write their own material.

There are about 600 song-pluggers in the U.S.; they have their own union; they are powerful enough to bar all outsiders; and they command fees up to $35,000 a year (worth $310,833 today) plus unlimited expense accounts. Their job is to persuade the record companies to use songs, put out by their publishing houses, and the radio station disk jockeys to play the records."[4]

Later, the term was used to describe individuals who would pitch new music to performers, with The New York Times describing such examples as Freddy Bienstock performing a job in which he was "pitching new material to bandleaders and singers".[3] In 1952 Ernest Havemann wrote:

. Lil Hardin Armstrong and Jerome Kern, Ron Roker [2]

This article was sourced from Creative Commons Attribution-ShareAlike License; additional terms may apply. World Heritage Encyclopedia content is assembled from numerous content providers, Open Access Publishing, and in compliance with The Fair Access to Science and Technology Research Act (FASTR), Wikimedia Foundation, Inc., Public Library of Science, The Encyclopedia of Life, Open Book Publishers (OBP), PubMed, U.S. National Library of Medicine, National Center for Biotechnology Information, U.S. National Library of Medicine, National Institutes of Health (NIH), U.S. Department of Health & Human Services, and USA.gov, which sources content from all federal, state, local, tribal, and territorial government publication portals (.gov, .mil, .edu). Funding for USA.gov and content contributors is made possible from the U.S. Congress, E-Government Act of 2002.
 
Crowd sourced content that is contributed to World Heritage Encyclopedia is peer reviewed and edited by our editorial staff to ensure quality scholarly research articles.
 
By using this site, you agree to the Terms of Use and Privacy Policy. World Heritage Encyclopedia™ is a registered trademark of the World Public Library Association, a non-profit organization.
 



Copyright © World Library Foundation. All rights reserved. eBooks from World eBook Library on the Kindle are sponsored by the World Library Foundation,
a 501c(4) Member's Support Non-Profit Organization, and is NOT affiliated with any governmental agency or department.